We helped Talent Acquisition Group explain the marketing impact of their talent searches to their clients.
After establishing style guides and art direction for the company, we used those brand rules to start encoding their search funnel and all of the marketing touchpoints visually for their clients to see the bigger picture.
We used a graph the audience is already familiar with — the sales funnel — and revisited it to display quantitative and qualitative data in steps, but most importantly to show how broad the team's work is beyond the final talent hire to communicate the strength of the marketing ROI.
After that we extended the same styling to a second report, a much longer PDF designed for the executive talent they would be reaching out, using the same clean design that is emblematic of Swiss engineering — communicating the precision and bespoke nature of TAG's services.
These reports increased ROI awareness for their clients, as well as building additional customer loyalty. It has proved to be a crucial point of differentiation from the competition in a crowded market.